Colloquial Insights is a full-service strategic qualitative research consulting agency.
Since launching in 2015, Colloquial has partnered with numerous best-in-class brands to uncover compelling insights into the lives of their consumers, investigate new global markets and white spaces, position themselves uniquely and compellingly within their category, develop impactful advertising, explore product white spaces, and more.
We take a customized, boutique approach to qualitative research -- no pre-fab solutions. We pride ourselves on our smart custom designs and innovative methodologies, tailored to the objectives (and budgets) of the project.
Colloquial’s founder, Dan Drath, has 20 years’ experience in qualitative research and studying Millennials in particular. He built and directed the Custom Research practice at TRU (Teenage Research Unlimited) over 15+ years, studying Millennials from their first cell phones and debit cards then to becoming parents and buying homes now.
Our team is based in San Francisco and Chicago, tapping into additional talent globally to fit projects’ scope and demands.
We have a deep bench of partners we leverage regularly, including moderators, videographers, graphic designers, and illustrators -- in the US and globally.
Colloquial’s Fortune 500 clients span the category landscape of consumers’ lives, keeping us immersed in modern, mobile lifestyles.
We’ve developed deep category understanding and expertise across many categories, including:
- Pet food
- Smart home tech
- Smart TVs
- Smartphones, tablets
- Social media
- Wearable tech, smartwatches, fitness trackers
- Anti-tobacco issues
- Apps and user experience
- Fashion, apparel, footwear, denim
- Fitness, health and wellness
- Music, streaming
- Outdoor activities